Crateit's story

What is Crateit?

Crateit are wooden toys that lay up to play with friends, independent immersion and presence with the family.

The wooden toys are made for the children to color and build as they wish. This is where the most imaginative adventures and stories arise.

Explore crateit's wooden toys
Pædagoger og Borgere på Odense Værkstederne

Valuable cooperation

With Crateit we can proudly say that our products create joy, utility and benefit, as all our products are produced and gathered by adult people with different challenges, in protected workshops.

We have respect for man and therefore focus on creating meaning and responsible work for the citizens concerned.

Read more about Crateite's values

The entrepreneurial journey

Crateit started as a school project. Listening the podcast 'Entrepreneurial Stories' with Mark Anthony, to hear about our entire entrepreneurial journey.

Listen to the podcast here
Crateit vinder pris

Customers' reviews of Crateit

Timeline

Launch of Crateit

2021

First Manufacturer

2021

Collaboration with HC. Andersen's house

September 2022

First investment

October, 2022

First TV appearance

November 2022

Winner of Odin concept

November 2022

New collaboration with Bog&ide

December 2022

Formland – Design and lifestyle fair

January, 2023

Spielwarren fair

January, 2024

New premises

August, 2024

Officially in 15 markets

August 2024

Crateit secures new investment and expands the circle of owners

September 2024

Launch of Crateit Town

November 2024

Om os Crateit

Creating CVR

Tonny and Martin want to make a difference. In 2021, they chose to go independently, after graduation, to continue Crateit's missions and ambitions to produce the Danish quality string for children.

Pædagoger og Borgere på Odense Værkstederne

The Odense Workshop

The Odense Workshops became the first workshop to produce wooden toys for Crateit.

License collaboration with HC. Andersen's house

Collaboration agreement with HC. Andersen's house became a reality and Crateit now has permission to convey H.C. Andersen's stories through our products.

Crateit's first investment

By 2022 became Crateit Part of Danish Design Invest.

Crateit on Tv2 Fyn

Martin talks about our unique collaboration with H.C. Andersen's House and the Odense workshops.

Crateit wins Odin concept 2022

In 2022, Crateit won the prestigious Odin concept award for our innovative design and sustainable approach to toy production.

Crateit's products can now be found in Bog&ide

The end of 2022 offered a new collaboration agreement. We entered into an agreement with Denmark's largest bookstore chain, Bog & ide.

Crateit participates in the first fair ever

At the beginning of 2023, Crateit participated in its first fair. Martin and Tonny went to Herning to showcase Crateit's products at the Formland fair.

Exhibition at the world's largest toy fair

Crateit started 2024 with a trip to Germany. Here we participated in the world's largest toy fair, Spielwarrenmesse.

Employee and product increase

By 2024, the dream of larger premises was fulfilled, and we moved up the tent picks from Odense C to Odense M to larger premises.

Crateit reaches 15 markets

A milestone for Crateit. We are now available in 15 different markets. With the launch in the Swiss market, our products can now be found globally in 15 markets.

Crateit welcomes Preben.

Crateit welcomes Preben to the circle of owners. Preben will become a key person in our international growth journey.

Crateit Town has landed!

Crateit proudly presents Crateit Town – our largest product range ever.

Recent press coverage

alt
Inspiration for gifts that stimulate your child's development
tv2 logo
Developmental disability produces sustainable toy
Erhverv plus
Entrepreneurs spend half a million in five days to get beyond the borders of the country:-It becomes bright-or-fall and the experience of our life
Erhvervsliv odense logo
It makes demands on Crateit to hold on to the values: -It is probably not ideal to do as a startup

The team behind Crateit

Martin Wibe Kristensen
Martin Wibe Kristensen

Co-Founder, Sales & Economics

mwk@crateit.DK

Tel: +45 61 28 51 26

Tonny Kaagaard Olsen
Tonny Kaagaard Olsen

Co-founder, production & development

tko@crateit.DK

Tel: +45 61 60 27 72

Karoline Pen

Head of Design

kp@crateit.DK

Valdemar Brandt

Web & marketing

vb@crateit.dk

Jonas Madsen

Digital marketing

jm@crateit.dk

Katrine Bay

Content Creator

kbh@crateit.dk